Not Just Another Squarespace Agency

How to Stand Out, Get Noticed, and Get Booked

If you’ve ever scrolled through a dozen Squarespace agency websites, you’ve probably noticed something:

“Beautiful, modern websites.”
“Premium web design services.”
“Helping you build your online presence.”

It all starts to blur together.

The problem? If you sound like everyone else, clients can’t tell what makes you the right choice.
The opportunity? You don’t have to be louder—you just have to be clearer.

In this guide, you’ll learn how to:

• Craft a distinct brand and message that clients feel immediately

• Specialize in a niche that makes you the obvious choice

• Offer more than “just a website” by solving deeper problems

• Structure your business and process to build instant trust

Free download: Get our actionable tips on branding your Squarespace agency

You Can’t Afford to Be “Just Another Agency”

Here’s the truth: your clients aren’t looking for a Squarespace site. They’re looking for results.
They want a site that books more calls, sells more products, tells their story, or earns trust.

When your message says:

“We make beautiful Squarespace websites”

...they hear:

“We do what everyone else does.”

But when you say:

“We help therapists book more clients through strategic Squarespace design,”

...you stand out. You’re no longer a vendor—they see you as a specialist.

Niche Down to Stand Out

Specialists are trusted. Generalists are compared.
That’s why choosing a niche is one of the fastest ways to rise above the noise.

You might choose your niche based on:

• Industry: wellness, food & beverage, education, e-commerce

• Style: bold minimalism, storytelling-focused, luxury editorial

• Tech: integrations with tools like MindBody, Acuity, or Shopify

• Personal background: maybe you spent years in hospitality—lean into it

The clearer your niche, the easier it is for clients to say: “That’s for me.”

One example of an agency targeting a specific niche of clients is Launch It, Girl. Their target audience is specifically female entrepreneurs that are launching a new business. 

Differentiating what you offer

Another great way to differentiate yourself is in what you actually offer. This might be directly related to the niche you have chosen; for example if you specialize in ecommerce stores, one of your offers might be high quality product photography (which every ecommerce business should have!)

Some agencies specialize in certain programs or types of integrations. For example, Pixality Design specializes in websites for yoga and wellness businesses that include integrations with MindBody, the scheduling software. They also offer marketing consulting and done-with-you Facebook and Instagram ad setup. These “extras” are good examples of identifying particular problems that people within the niche may have.

Here’s another great example of choosing a niche and differentiating what is offered; Liz Kalloch Design and Illustration specializes in Squarespace websites, book design, and illustration for writers and other creatives. Kalloch channelled her more than 20 years of experience in illustrating and book design to create a unique agency.

First impressions - Brand Identity

What are you saying and how are you saying it? Many potential clients will first encounter your agency online so your branding needs to be on-point. Bland and boring won’t cut it, you need to get their attention early.

One way of looking at it is that you’re solving a particular problem (or set of problems) for clients. Which two or three things are their biggest challenges? If you can focus your energy into one pressing problem, it’s a great way to differentiate your brand.

So instead of “we make beautiful Squarespace websites,” you might now have “we make Squarespace websites that help ecommerce stores to grow their sales” (or something like that!)

However you choose to differentiate your brand, it’s important that it comes across in a client’s first impressions of your agency website. Most website visitors stick around for less than 15 seconds, so make your point quickly. If people don’t “get it” almost immediately, they don’t tend to search around for more information.

Here’s an example of great differentiation. Website by Tonight actually does what the brand name implies. Not only that, they’ve styled themselves as an agency for agencies, taking care of creating simple client websites for agencies in just a few hours.

Choosing a different way to do business

Sometimes how you run your business can be a differentiator for clients. To be honest, some agencies have helped to create an impression full of red tape, and that producing a final product will take a long time.

How can you stand out to counter this idea? By telling clients how you operate! Clients dislike ambiguity, especially around what they are getting and how much it will cost them. If you have clearly delineated packages, this is a great way to get around that fear. Remember, people may have been burned previously by unexpected costs from a web designer!

So you might:

• Explain a step-by-step process that ends with the final website being created. Include how you communicate with clients and what will be needed from them. Our first agency example, Website By Tonight, outlines a 6-step process, including how they get input from clients. They also offer web design via screen share.

• Offer specific packages that make you different from others. Our founder here at SQSP Themes, Omari, is a huge fan of the “productized service” model of business. This simply means packaging up some sort of service so that it can be offered as a product would, with clearly defined boundaries.When Omari first started in business, he offered a productized service doing custom CSS tweaks. Instead of offering a one-off service, he bundled it into packages of five or ten Squarespace tweaks. This was a great way to offer a defined service and to do repeat business rather than simply one-offs.

The underlying lesson is that being specific and transparent about what you offer and your process for offering it can help to draw customers in. Everyone knows that a website design project has a beginning, middle, and end, but they want to know exactly what that entails in terms of time, money, and what they get from it. 

Download our actionable tips on branding your agency to stand out here

Final thoughts

You’re not “just another Squarespace agency,” are you? We thought not. There are so many ways you can differentiate yourself from the crowd and help to draw in more clients.

It might be in what you offer, how you offer it, how you brand yourself, or the niche that you serve. One thing you should always spend time on is honing that message so it is clear to anyone who visits your website.

We’d love to hear about how your agency defines itself. Drop us a comment below!

Your Blog Isn't Dead — It's Just Sleeping

How to Re-Engage Your Audience and Turn Your Blog into a Client Magnet

You started your blog with big plans. Maybe you had a content calendar, a few high-effort posts, and the hope that consistent publishing would attract your dream clients. You hit publish, waited for the traffic to roll in… and then? Crickets.

The silence is disappointing, but it’s not a death sentence. If your blog has gone quiet, that doesn’t mean it failed — it probably just lost momentum. And here’s the good news: momentum can be rebuilt.

Content marketing still works. It’s one of the most sustainable ways to attract aligned clients, build trust, and showcase your expertise as a Squarespace web designer. The key is knowing how to bring your blog back to life in a way that feels worth the effort — and gets results.

Need quick tips for content promotion? Download ours here

What’s Really Going On With Your Blog?

Before you try to fix anything, it’s worth asking the question: is your blog struggling because of what you’re writing, or because no one is seeing it?

A lot of web designers fall into the same trap. You’re great at what you do, but writing consistent, high-quality content that connects with your ideal client? That’s a skill of its own — and it takes time.

Sometimes the issue is that the content doesn’t speak directly to the pain points of your audience. Other times, it’s not a content problem at all — it’s a visibility problem. Even the most brilliant insights won’t convert if no one’s reading them. And if you’re not actively driving traffic, optimizing for search, or distributing your posts to the right people, your blog’s reach stays small.

It’s also possible that you simply haven’t given your content enough time. SEO doesn’t reward short sprints. It’s a long game. Rankings and engagement can take weeks or even months to build — especially on Squarespace, where the SEO tools are good but not always plug-and-play.

The takeaway here is simple: don’t assume your blog isn’t working just because it’s quiet. It might need clearer positioning, more focused topics, or better promotion — but it’s not beyond saving.

Why Your Blog Still Matters (Especially As a Designer)

When people talk about content marketing, they often focus on traffic and conversions. But as a designer, your blog is more than a lead magnet — it’s a visible extension of your creative point of view.

Think about what you want prospective clients to feel when they land on your site. Do you want them to see you as a technician or a strategist? Someone who executes, or someone who leads? A blog full of thoughtful, useful, well-written content helps them understand what it’s like to work with you — before they even reach out.

It’s also one of the easiest ways to demonstrate your process. A case study, a client story, a reflection on why you designed something a certain way — these kinds of posts are what separate a generic portfolio from a memorable brand.

And the SEO bonus? Each post is an opportunity to rank for a new keyword, build topical authority, and drive people to the parts of your site that convert.

Getting Back Into the Flow

If it’s been a while since you posted, start by giving yourself permission to ease back in.

You don’t need to start publishing every week or overhaul your entire strategy overnight. Begin by revisiting your old posts. Which ones still feel relevant? Which ones could be expanded or updated? This is often the lowest-effort, highest-return place to begin.

From there, pick one topic you care about — ideally something your ideal client is already Googling. That might be how to choose a Squarespace template for a coaching business, how to fix layout issues on mobile, or what to do when your site looks great but isn’t converting.

The goal isn’t to chase trends or flood the internet. The goal is to create one piece of thoughtful, well-positioned content that speaks to a specific need — and then share it in the places where your audience already is.

Facebook groups. Reddit threads. Your email list. A short Instagram Reel or a carousel post that repackages a paragraph from the blog. These tiny bridges can revive your traffic without overwhelming you.

What Happens When You Stay Consistent

You don’t need your blog to “go viral.” You need it to do its job.

That job might be to attract 1–2 qualified leads a month. Or to warm up cold referrals who are vetting you. Or to give people a reason to stay on your site for more than 10 seconds.

When you treat your blog like a tool — not a vanity metric — everything shifts.

It stops being about trying to “win” at content, and starts being about showing up clearly, generously, and consistently in front of the people who are already looking for someone like you.

And if you’re not ready to write regularly? No shame in that. You can always repurpose existing content, outsource a few posts to a writer, or go deep on just one post each quarter.

Consistency doesn’t mean frequency. It means reliability. That’s what builds trust.

Get our quick content promotion ideas here

Final Thought

A quiet blog isn’t a wasted blog. It’s a sleeping asset — and with the right approach, you can wake it up.

Start small. Rework one post. Promote it intentionally. See what lands. Then keep going.

You don’t need a content empire. You just need a few great pieces, aligned with what you do best, working quietly in the background to bring the right people your way.

And if you want help figuring out what to write or how to revive what you’ve already got, I’m happy to help. This is the stuff I love.

GhostPlugins Squarespace Template Review

I always thought using templates was kinda like cheating. Not that I ever objected to them, but you definitely get a an advantage starting with a website template vs. starting from scratch.

It’s what attracted me to Squarespace back in 2012. At the time there were a handful of templates that were really clean, really dope, and weren't as popular online as they are now.

One thing I anticipated was that one day, people would want more templates, templates that are outside the box and Ghost delivers on that.

If you’re interested in browsing even more 3rd party Squarespace templates you can check out our directory here.

Anyway back to the review.

I recently announced I’d be launching or should I say reviving a new Squarespace themed brand at Sqsp.Guru.

I thought it’d be dope to have a signature template associated with the site.

Introducing GhostPlugins Guru Template

GhostPlugins is a little over a year old, and have already built up a huge catalog of free plugins and now paid templates. I recently interviewed founder, Cody Draiken on the Unofficial Squarespace Entrepreneur podcast to get behind the scenes of he and his team Moov and iterate so quickly.

I got to learn first hand when just 3 days after my announcement I get a message in my inbox with a link to the Guru Template.

Nice!

Pricing

GhostPlugins Templates are $250. But you can get access to their entire rapidly growing selection by joining Ghost+ or Ghost Mini for $199/mo or $99/mo respectively.

How it works and what you get

Once you check out they promise to have your template sent to you fully installed in under 24 hours.

I got mine in 10 minutes.

Your template includes special read me page which includes info on how to customize your template (no different than any other Squarespace template).

Any additional CSS is included along with a link to download all the assets.

Support

I haven’t had to use support but if I did I’m confident I’d get whatever help I need.

Final thoughts

I’m actually really excited to customize it. You’ll see the final result in another month at Sqsp.Guru so subscribe over there for updates.