Why “Just Charge More” Never Works

So you know you're undercharging. You can feel the gap between what you deliver and what you collect.

But here's where most smart Squarespace pros go wrong: they try to solve it by learning more pricing tactics.

They consume articles on "value-based pricing." They screenshot Instagram posts about "knowing your worth." They join Facebook groups where everyone celebrates their rate increases.

And for a hot minute, it feels like progress. You bookmark the best advice. You draft new pricing pages. You practice confident responses to price objections.

But then you get on a sales call and... you quote the same old rates anyway.

Here's why this happens:

Pricing tactics assume you can see your value clearly. But if you could see your value clearly, you'd already be charging for it.

You can't charge for what you can't see.

It's like trying to describe a room you're standing in with the lights off. You can memorize what experts tell you should be there. You can practice confident statements about furniture you can't actually see. But when someone asks you to name your price, you're still fumbling in the dark.

The solution isn't more pricing education. The solution is learning to see what's actually there.

I've been that outside perspective for dozens of professionals. The value is always already there. You just can't see it.

The wealth already exists in your work. The $15K transformations are happening right now. You're just not recognizing them.

The breakthrough doesn't come from learning new pricing tactics. It comes from having someone with pattern recognition look at your work and say: "Do you realize what you just did there? THAT is worth $15K."

And here's what's beautiful - once you learn to see it, you can't unsee it. The wealth that was always there becomes visible permanently.

Continue Reading: What Actually Happens When Someone Shows You → 3 of 5

Next, I'll show you exactly how this outside perspective works... and why the results can be so dramatic so quickly.