The Mistake That Keeps Smart Pros Stuck

When most Squarespace professionals realize their business isn't growing predictably, they make a logical but fatal mistake:

They try to do MORE.

More content.
More networking.
More platforms.
More services.
More posting.
More hustling.

I see this pattern constantly. A talented professional hits a ceiling, feels the pressure to grow, and responds by adding complexity to an already scattered foundation.

They start a YouTube channel before they've systemized their referrals.
They launch a course before they've raised their prices.
They chase "passive income" before they've built a compounding system.

The result? They burn out trying to manage multiple initiatives while their core business stays exactly the same—unpredictable, underpriced, and exhausting.

This is the trap of MORE.

Here's why it backfires: when your foundation isn't aligned, adding more just multiplies the chaos.

If you're undercharging, posting more content brings you more underpriced leads.
If your positioning is unclear, networking more brings you more confused prospects.
If your systems don't compound, launching more services just creates more work.

You end up with what I call "scattered success"—lots of activity, some decent results, but no clear path to sustainable growth. You're busy, but you're not building anything that lasts.

The worst part? This approach is seductive because it feels productive. You're taking action. You're trying new things. Surely something will work, right?

But scattered effort leads to scattered results. And scattered results lead to the exact feeling you started with: "I must be missing something."

The truth is simpler and harder to accept: you don't need more strategies. You need fewer, better-aligned ones.

Think about it this way: would you rather have 10 marketing channels each bringing you one client per month, or 2 channels each bringing you 5 clients per month?

Most pros unconsciously choose the first option. They spread themselves thin across multiple tactics instead of going deep on the systems that actually work for their specific situation.

This is why referrals feel random instead of systematic.
Why pricing conversations feel difficult instead of natural.
Why growth feels like a grind instead of inevitable.

The real breakthrough comes when you stop adding and start aligning.

When you take what's already working and make it work better.
When you find the 20% of efforts driving 80% of results and double down.
When you build systems that compound instead of tactics that consume.

This doesn't mean you should never try new things. It means you should have a solid foundation before you build on top of it.

Get your pricing aligned with your value.
Get your referral system working predictably.
Get your positioning crystal clear.

THEN you can think about that YouTube channel or course or whatever else excites you.

The difference is night and day. Instead of scattering your efforts across dozens of tactics, you're building on a foundation that actually supports growth.

[Continue Reading: The Solution →]

Next, I'll show you what this looks like in practice—how the most successful Squarespace pros think about building systems that compound rather than tactics that consume.