The Thing Every Squarespace Pro Knows (But Won't Admit)

Most Squarespace pros think they have a client problem.

Not enough leads.
Not enough referrals.
Not enough people finding them.

But after working with hundreds of professionals in this space, I can tell you the truth: leads aren't your problem.

Alignment is.

You already have enough proof. Clients love working with you. They refer you. They tell their friends about the transformation you delivered.

But your offers, pricing, and positioning aren't lined up in a way that makes growth predictable.

Here's what I mean:

You might be charging $3,000 for a website that generates $100,000 in revenue for your client. You're solving problems worth far more than you're charging, but because you can't see it clearly, you price based on your inputs (time, pages, deliverables) instead of their outcomes.

You might have past clients who would gladly send you more business, but there's no system for staying connected with them or making it easy for them to refer.

You might have expertise that could solve problems for dozens of other professionals, but it's trapped in your head because you've never packaged it or shared it systematically.

This misalignment creates a frustrating cycle:

  • You get referrals, but they feel random and unpredictable

  • You land good clients, but you're always starting the sales process from scratch

  • You do great work, but each project ends instead of compounds

  • You know you're good at what you do, but you can't scale yourself

The catch is this: marketing can only amplify what's already aligned.

If your foundation isn't solid—if your pricing doesn't match your value, if your positioning doesn't reflect your expertise, if your systems don't compound your efforts—then more "exposure" just magnifies the misalignment.

That's why you can:

  • Post more content and still feel invisible

  • Network harder and still land clients who drain you

  • Run ads and still end up undercharging

  • Get referrals and still feel like you're starting from zero every month

It's not because you're bad at marketing. It's because there's nothing clear for the marketing to amplify yet.

But here's the thing most people don't realize: once your pieces are aligned, marketing becomes almost effortless.

Referrals start compounding instead of trickling.
Clients come pre-sold, already understanding your value.
You don't have to explain or convince—you just show up, and it clicks.

This is what I mean when I talk about marketing that compounds. It's not about hustling harder or posting more. It's about getting your foundation so clear and valuable that growth becomes inevitable.

[Continue Reading: The Mistake →]

On the next page, I'll show you the mistake most pros make when they try to fix this... and why it actually makes things worse if you don't see it coming.