Not Just Another Squarespace Agency
How to Stand Out, Get Noticed, and Get Booked
If you’ve ever scrolled through a dozen Squarespace agency websites, you’ve probably noticed something:
“Beautiful, modern websites.”
“Premium web design services.”
“Helping you build your online presence.”
It all starts to blur together.
The problem? If you sound like everyone else, clients can’t tell what makes you the right choice.
The opportunity? You don’t have to be louder—you just have to be clearer.
In this guide, you’ll learn how to:
Craft a distinct brand and message that clients feel immediately
Specialize in a niche that makes you the obvious choice
Offer more than “just a website” by solving deeper problems
Structure your business and process to build instant trust
Free download: Get our actionable tips on branding your Squarespace agency
You Can’t Afford to Be “Just Another Agency”
Here’s the truth: your clients aren’t looking for a Squarespace site. They’re looking for results.
They want a site that books more calls, sells more products, tells their story, or earns trust.
When your message says:
“We make beautiful Squarespace websites”
...they hear:
“We do what everyone else does.”
But when you say:
“We help therapists book more clients through strategic Squarespace design,”
...you stand out. You’re no longer a vendor—they see you as a specialist.
Niche Down to Stand Out
Specialists are trusted. Generalists are compared.
That’s why choosing a niche is one of the fastest ways to rise above the noise.
You might choose your niche based on:
Industry: wellness, food & beverage, education, e-commerce
Style: bold minimalism, storytelling-focused, luxury editorial
Tech: integrations with tools like MindBody, Acuity, or Shopify
Personal background: maybe you spent years in hospitality—lean into it
The clearer your niche, the easier it is for clients to say: “That’s for me.”
One example of an agency targeting a specific niche of clients is Launch It, Girl. Their target audience is specifically female entrepreneurs that are launching a new business.
Differentiating what you offer
Another great way to differentiate yourself is in what you actually offer. This might be directly related to the niche you have chosen; for example if you specialize in ecommerce stores, one of your offers might be high quality product photography (which every ecommerce business should have!)
Some agencies specialize in certain programs or types of integrations. For example, Pixality Design specializes in websites for yoga and wellness businesses that include integrations with MindBody, the scheduling software. They also offer marketing consulting and done-with-you Facebook and Instagram ad setup. These “extras” are good examples of identifying particular problems that people within the niche may have.
Here’s another great example of choosing a niche and differentiating what is offered; Liz Kalloch Design and Illustration specializes in Squarespace websites, book design, and illustration for writers and other creatives. Kalloch channelled her more than 20 years of experience in illustrating and book design to create a unique agency.
First impressions - Brand Identity
What are you saying and how are you saying it? Many potential clients will first encounter your agency online so your branding needs to be on-point. Bland and boring won’t cut it, you need to get their attention early.
One way of looking at it is that you’re solving a particular problem (or set of problems) for clients. Which two or three things are their biggest challenges? If you can focus your energy into one pressing problem, it’s a great way to differentiate your brand.
So instead of “we make beautiful Squarespace websites,” you might now have “we make Squarespace websites that help ecommerce stores to grow their sales” (or something like that!)
However you choose to differentiate your brand, it’s important that it comes across in a client’s first impressions of your agency website. Most website visitors stick around for less than 15 seconds, so make your point quickly. If people don’t “get it” almost immediately, they don’t tend to search around for more information.
Here’s an example of great differentiation. Website by Tonight actually does what the brand name implies. Not only that, they’ve styled themselves as an agency for agencies, taking care of creating simple client websites for agencies in just a few hours.
Choosing a different way to do business
Sometimes how you run your business can be a differentiator for clients. To be honest, some agencies have helped to create an impression full of red tape, and that producing a final product will take a long time.
How can you stand out to counter this idea? By telling clients how you operate! Clients dislike ambiguity, especially around what they are getting and how much it will cost them. If you have clearly delineated packages, this is a great way to get around that fear. Remember, people may have been burned previously by unexpected costs from a web designer!
So you might:
Explain a step-by-step process that ends with the final website being created. Include how you communicate with clients and what will be needed from them. Our first agency example, Website By Tonight, outlines a 6-step process, including how they get input from clients. They also offer web design via screen share.
Offer specific packages that make you different from others. Our founder here at SQSP Themes, Omari, is a huge fan of the “productized service” model of business. This simply means packaging up some sort of service so that it can be offered as a product would, with clearly defined boundaries.When Omari first started in business, he offered a productized service doing custom CSS tweaks. Instead of offering a one-off service, he bundled it into packages of five or ten Squarespace tweaks. This was a great way to offer a defined service and to do repeat business rather than simply one-offs.
The underlying lesson is that being specific and transparent about what you offer and your process for offering it can help to draw customers in. Everyone knows that a website design project has a beginning, middle, and end, but they want to know exactly what that entails in terms of time, money, and what they get from it.
Download our actionable tips on branding your agency to stand out here
Final thoughts
You’re not “just another Squarespace agency,” are you? We thought not. There are so many ways you can differentiate yourself from the crowd and help to draw in more clients.
It might be in what you offer, how you offer it, how you brand yourself, or the niche that you serve. One thing you should always spend time on is honing that message so it is clear to anyone who visits your website.
We’d love to hear about how your agency defines itself. Drop us a comment below!
