How to Attract Your Ideal Client as a Squarespace Designer
No more wrong-fit projects draining your energy.
Ever wrapped up a project and thought, “Never again?”
Maybe the client nitpicked every pixel. Maybe the scope kept expanding. Or maybe you just weren’t excited to do the work in the first place.
We’ve all been there. And the truth is, most freelancers find their ideal clients by first working with the wrong ones. But the faster you figure out who you want to work with—and how to attract them—the faster your business becomes something you actually enjoy running.
This post breaks down a few simple ways to make that happen.
Free download: Define your ideal client
1. Hone your messaging
What you say (and how you say it) determines who knocks on your digital door.
Early on, it’s tempting to say yes to everyone—especially when rent’s due. But over time, that “open to all” messaging attracts the exact projects you don’t want. Generic offers lead to generic inquiries.
Instead, speak directly to the people you want to work with. “I build Squarespace sites” is fine. But “I help wellness coaches turn their Squarespace sites into client-converting machines” is magnetic. Yes, it narrows the pool—but it deepens the connection.
Want better clients? Say something worth hearing.
2. Show the work you want more of
Your portfolio isn’t a scrapbook—it’s a filter.
Don’t show everything you’ve ever made. Show the kind of work you want to attract. Curate 6–10 examples that reflect your dream projects—even if some are mockups you made for yourself.
No one's scrolling through your full portfolio anyway. They're skimming to see if you get them. If you're looking for inspiration, check out this list of the best Squarespace designers to see how top professionals showcase their work effectively.
3. Price for the clients you want
Low prices attract high-maintenance clients. Always.
It’s tempting to undercharge early on, but that often leads to burnout. Instead, price your services based on the value you provide—not just the time it takes.
Offering clear packages (with clear scope limits) can help filter out wrong-fit clients too. For example:
Template setup + 2 rounds of edits = $X
Full custom design with copy guidance = $Y
Let people self-select. Your dream clients will respect your clarity.
4. Be where your clients are
Clients won’t just stumble onto your site—you’ve gotta go where they hang out.
Join Facebook or Slack groups they’re part of
DM or email businesses you genuinely want to help
Hand out cards or QR codes at relevant events
Try small ad experiments targeting your niche
Follow and engage with their content
Outreach doesn’t have to be spammy—it can be generous and intentional.
5. Make your brand match your client
Want to work with artists, coaches, or stylish entrepreneurs? Don’t make your site look like a bank’s intranet.
Your brand should speak the same visual and emotional language as your ideal clients. That goes for your site, social profiles, proposals, and even your email signature.
Ask yourself: Would my dream client feel seen here?
Final thoughts
You don’t need a huge audience or dozens of leads. You need the right ones.
By refining your messaging, your offers, and where you show up—you can quietly build a business full of clients who get you, trust you, and value your work.
