Build the road back to YourBusiness.com
A 30-day private engagement for experienced Squarespace designers who’ve built their business through marketplaces, directories, referrals, or platform visibility — and are ready to create a clearer direct path back to their own website.
In 30 days, we build one owned path from recognition to inquiry.
Where this picks up
You already heard the problem. This is where we build your path.
The marketplace has been doing more than sending leads.
It has been giving buyers traffic, categories, context, comparison, trust, and a familiar place to begin.
That can work for a long time.
But when the lead flow slows down, changes quality, or becomes less reliable, the issue is usually not that your work suddenly stopped being valuable.
The issue is that the buyer’s path still belongs somewhere else.
This engagement helps you create the first clear path that belongs to your own business.
What you really want
Not more exposure. More right relationship.
Most designers do not want to be visible to everyone.
They want fewer dead-end conversations, less pressure around the future, less uncertainty about where the next opportunity is coming from, and more meaningful relationships with people who value what they do.
That is why generic marketing advice can feel so off.
Posting more, running ads, doing cold outreach, or building a funnel might create exposure.
But exposure to just anyone is not the goal.
The goal is to make it easier for the right people to find you, understand you, trust you, and take the next step.
The key question
You are not supposed to know the asset first.
By now, you may be thinking:
Do I need a service page?
A case study?
An SEO article?
A comparison page?
A guide?
A clearer offer?
A newsletter?
That question is exactly why this engagement exists.
The asset should not come from guessing, copying someone else, or choosing whatever marketing tactic feels urgent this month.
The asset comes after we read the path.
First, we study where your best opportunities have already come from. Then we find where the next best-fit buyer is most likely getting stuck. Then we build the asset that makes that specific step easier.
What it is
A 30-day private engagement to create one direct lead path of your own.
This is not a course, a cohort, a full website redesign, or a generic marketing plan.
We are not trying to fix your entire business in 30 days.
We are creating one clear path from recognition to inquiry.
We work from your actual projects, leads, proof, reviews, client language, marketplace history, referral sources, directory visibility, search signals, and existing opportunities.
Then we shape one owned asset that gives the right buyer a clearer reason to come directly to you.
That asset might be a service page, case study, SEO article, comparison page, niche landing page, guide, resource, offer page, or follow-up asset.
The format depends on your business. The goal does not: help the right clients find you, understand what to come to you for, and reach out directly.
The method
We build the asset by reading the path first.
1. Reverse-engineer the path
We look at where your best opportunities have actually come from: marketplace profile, Upwork history, forums, directories, referrals, footer links, search, past clients, reviews, portfolio, and common inquiries.
2. Find where buyers get stuck
We identify what the next best-fit buyer does not yet understand. Do they know they are a fit? Do they recognize the problem? Can they see proof? Do they know the next step?
3. Build the asset
We shape one owned asset that makes the stuck point easier. This could be a page, article, guide, case study, comparison, niche landing page, offer page, or follow-up asset.
4. Connect it to movement
We connect the asset to movement already available to you: your website, internal links, marketplace profile, email list, LinkedIn, past clients, referral partners, directory listings, or follow-up rhythm.
Why this becomes hard to do alone
The issue is rarely effort. It is usually diagnosis.
You may already know you need more direct inquiries.
You may already know you have strong proof.
You may even know you should build something: a page, article, case study, guide, offer, or follow-up sequence.
The hard part is knowing which asset deserves your attention first.
Without the path read, it is easy to build the wrong thing, or build the right thing for the wrong problem.
This engagement plugs the gap between “I need my own lead flow” and “I know exactly what to build next.”
What past clients say
“In the first 90 days, I had my biggest month yet. More importantly, the marketing is starting to feel easier. Before, everything felt scattered. Now I have more clarity, more rhythm, and a much better sense of how I want to position myself.”
Shawn K
SKCreative
“Within months, my organic search traffic doubled, my income spiked, and now I’m confidently preparing new products for continued growth. Omari’s mentorship didn’t just elevate my numbers — it elevated my entire perspective on what's possible.”
Ngan
BeyondSpace.Studio
“We kept trying to figure out ‘marketing’ — cold pitching, Instagram ads, all the things we thought we should do. Then Omari asked one question: ‘Where are your clients actually coming from?’ Turns out 60% came from one site credit. We'd been sitting on a repeatable system the whole time.”
Joy
Hello-World.Studio
What changes
The right buyer gets a clearer reason to come directly to you.
Your work stops depending entirely on someone else’s context to make sense.
Your past projects start pointing toward the next kind of client you want.
Your website starts naming the thing people should know to come to you for.
Your proof stops sitting quietly in a portfolio and starts helping a buyer recognize the path.
Your marketing stops feeling like random content and starts becoming a route from recognition to inquiry.
Instead of trying to “do more marketing,” you build the path the buyer was missing.
“Omari kept pointing me back to the repeatable work already on my plate. That reframe put everything together. I leaned into saying this is what I do and who I help, and I stopped hiding it. Past clients came out of the woodworks. I closed a retainer, and I'm ending the year a lot stronger than I started it.”
Karen
Guiding Brands
At the end of 30 days
You should have a clearer lead path that belongs to your business.
A recognition map
A clearer read on what people already recognize in your work, where opportunities have come from, and what signals are worth building from.
A direct lead angle
A sharper answer to what someone should come to you for directly, outside the marketplace, forum, platform, referral channel, or directory.
One core lead asset
A page, article, case study, guide, comparison page, niche landing page, offer asset, or follow-up asset designed to make the buyer’s next step easier.
An activation path
A simple plan for how the asset starts moving through your website, list, profile, referrals, relationships, or existing channels.
A clearer offer path
The work becomes easier to name, frame, explain, and connect to the kind of direct inquiry you want more of.
A repeatable way to think
Instead of asking “what should I post?” you’ll have a better way to ask: “what buyer path am I building?”
About your coach
I’ve spent more than a decade learning how value becomes visible.
I’m Omari Harebin, founder of SQSPThemes.
SQSPThemes began because I did not want my whole business to depend on someone else’s marketplace, directory, or platform. I wanted to understand how to create demand, build owned paths, and help buyers know what to come to me for directly.
That same pattern has shown up again and again with Squarespace designers, marketplace experts, referral-driven studios, platform-dependent sellers, and service businesses with stronger proof than direct lead flow.
Value needs language.
Recognition needs context.
Demand needs a path.
This 30-day engagement is where I bring that lens to your business.
Who this is for
This is for Squarespace designers whose proof is stronger than their direct lead flow.
This is for you if…
- You already have real Squarespace projects, clients, reviews, or proof.
- Most of your opportunities have come through a marketplace, forum, directory, Upwork, referrals, platform visibility, or someone else’s ecosystem.
- You want more people to know what to come to you for directly.
- Your portfolio is stronger than the path people have for finding and hiring you.
- You do not know which asset to build first, and you want the decision to come from evidence instead of guessing.
Probably not a fit if…
- You are brand new and do not have real client work to study yet.
- You want a full website redesign in 30 days.
- You want a generic content calendar instead of a specific buyer path.
- You are looking for guaranteed leads in 30 days.
- You want to avoid choosing what you should be known for.
Apply
Build the first path back to your business.
Length: 30 days.
Format: Private engagement with weekly working sessions and async review between sessions.
Investment: $2,500.
Enrollment: Rolling admission. Start dates depend on current private client capacity.
Capacity: I take on a small number of these at a time so the work can stay close and specific. If your application is a fit, I’ll send the next available start date.
Best fit: Squarespace designers, developers, or studios with existing proof who want more direct inquiries from the recognition they have already earned.
To apply, tell me where most of your leads currently come from and what kind of direct inquiries you want more of.
Application questions
Use the form below or email these answers directly:
- Where do most of your leads currently come from?
- What marketplace, forum, platform, directory, referral source, or ecosystem has mattered most?
- What do people usually hire you for now?
- What do you want more people to come directly to you for?
- What have you thought about building already?
- What would make this 30-day engagement worth it?
You can replace this email CTA with your Squarespace form, Kit form, or checkout/application link.
The cost of waiting is another season where the marketplace has the path, and your own business does not.
The work is real. The projects exist. The proof is there. But the buyer still has to find you through someone else’s terrain because your own path is not clear enough yet.
This is where we start changing that.
Questions
Still deciding?
Book a fit call if you want to talk through whether this is the right container for your business.
Book a Fit CallDo I need to leave the marketplace?
No. The point is not to abandon a channel that works. The point is to stop depending on it as the only place where buyers know how to find and understand you.
Will I get leads in 30 days?
This is not a guaranteed-leads-in-30-days offer. The goal is to create one direct lead path and one owned asset that can support direct inquiries over time.
What if I do not know what asset I need?
That is exactly what we figure out. You do not need to know whether you need a service page, case study, SEO article, comparison page, niche landing page, guide, resource, offer page, or follow-up asset before we begin. We choose the asset after we read the buyer path.
What kind of asset will we create?
It depends on your business. The asset may be a service page, case study, SEO article, comparison page, niche landing page, guide, resource, offer page, or follow-up asset. We choose it based on where the buyer path is breaking.
Is this a course or a group program?
No. This is a private 30-day engagement. We work from your actual projects, proof, leads, reviews, client language, and marketplace/platform history.
Will you rebuild my whole website?
No. We are creating one direct lead path, not redesigning the entire business. If the asset belongs on your website, we will shape the strategy and content for that asset.
What if my leads come from referrals, not a formal marketplace?
This can still fit. The same pattern often appears when the buyer’s path lives inside someone else’s relationship, platform, directory, forum, or referral system. The question is whether you need a clearer direct path of your own.
Your proof already exists. Now it needs a path.
A 30-day private engagement for Squarespace designers who want more direct inquiries from the proof, projects, and recognition they already have.