How Do I Send an Automatic Email From Squarespace?
You can set up automatic emails in Squarespace using Squarespace Email Campaigns. Here's a breakdown of how it works and the different types of automated emails you can send:
How to Send Automated Emails with Squarespace Email Campaigns
Upgrade if Needed:
Automatic emails are a feature of Squarespace Email Campaigns, which requires a separate subscription in addition to your website plan.
Create an Automation:
Go to Marketing > Email Campaigns
Click Create New > Automation
Choose the type of automation you want (see below).
Types of Automated Emails
Welcome New Subscribers: Send a welcome message to people when they sign up for your email list.
Abandoned Cart Recovery: Remind customers about items they left in their cart (ideal for e-commerce sites).
Date-Based: Trigger emails based on specific dates, such as birthdays, subscription anniversaries, or event reminders.
Activity-Based: Send emails based on customer actions like purchases, form submissions, etc.
Setting Up Your Automated Email
Choose Your Trigger and Timing: Select the automation type, and configure the conditions (when the email should be sent).
Design Your Email: Create your email content with Squarespace's drag-and-drop editor. Include personalization elements (like the recipient's name) for better engagement.
Activate: Thoroughly test your automation and then turn it on.
Additional Tips
Subject Lines Matter: Craft compelling subject lines to improve open rates.
A/B Testing: Experiment with different email versions to see what performs best.
Analytics: Monitor your email campaign performance and adjust as needed.
Avoid Being Spammy: Ensure your automated emails provide value to subscribers and don't send them too frequently.
Important Notes
Cost: Squarespace Email Campaigns has additional costs based on your subscriber count and sending volume.
Integration: You can connect Email Campaigns to Squarespace forms, commerce store, and other parts of your Squarespace site for more automation possibilities.