How Do I Make My Instagram Shoppable Squarespace?

Making your Instagram shoppable with Squarespace can be a strategic move to boost your e-commerce efforts by connecting your social media followers directly to your products. Here’s a detailed guide to help you set up a shoppable Instagram feed on your Squarespace website:

Step 1: Meet Instagram’s Requirements for Shopping

Before you begin, ensure that you comply with Instagram Shopping’s requirements: - Business Account: Your Instagram account must be converted to a business profile. - Connected Facebook Page: You must connect your Instagram business account to a Facebook Page. - Product Catalog: You need a product catalog connected to your Facebook page. This can be done via Facebook Business Manager or through an e-commerce platform (like Shopify) that supports Facebook integration. - Country Availability: Verify that Instagram Shopping is available in your country.

Step 2: Set Up Instagram Shopping

1. Connect to Facebook:
2. Open the Instagram app.
3. Go to Settings > Account > Linked Accounts and select Facebook.

4. Ensure that your Instagram business profile is linked to your Facebook Page.

5. Upload Product Catalog to Facebook:

6. Go to Facebook Business Manager.
7. Navigate to Commerce Manager > Data Sources > Catalogs and create a new catalog.

8. Add products manually or connect your e-commerce platform to automatically sync your product feed.

9. Verify Domain:

10. In Facebook Business Manager, go to Domains and verify your website domain.

11. Submit for Review:

12. On Instagram, go to Settings > Business > Shopping and follow the instructions to submit your account for review.
13. Once approved, you will see an option to enable product tagging on Instagram.

Step 3: Integrate Instagram Feed in Squarespace

1. Add Instagram Block to Squarespace:
2. Log into your Squarespace account and navigate to the page editor where you want to add the Instagram feed.
3. In the page editor, click on the + button to add a new block.
4. Select Instagram from the list of block types.

5. Log into your Instagram account to connect it to Squarespace.

6. Configure Your Instagram Feed:

7. When the Instagram feed block is added, configure it to display the posts you want. You can adjust the number of posts, layout, etc.

8. Save your changes once the feed is set up according to your preferences.

9. Enable Product Tags in Instagram Posts:

10. Go to any photo in your Instagram feed where you want to add a product tag.
11. Tap Tag Products and select the product from your catalog.

Step 4: Utilize Third-Party Tools (Optional)

If Squarespace’s built-in Instagram block doesn’t provide enough customization, you can use third-party tools like Shopify Lite, Snapppt, or Like2Buy to create a shoppable Instagram feed that you can embed on your Squarespace site.

1. Set Up Third-Party Tool:
2. Sign up and connect your Instagram account to one of these third-party apps.

3. Configure it to create shoppable posts/products.

4. Embed on Squarespace:

5. These tools generally provide an embed code or script.
6. In Squarespace, navigate to the page editor and add a Code Block where you wish the shoppable feed to appear.
7. Paste the generated embed code or script into the code block and save your changes.

Considerations and Limitations

• Platform Fees and Features: Check if any third-party tools require a subscription or have limited features in the free version.
• Approval Time: Instagram Shopping account reviews can take a few days, so plan accordingly.
• Compliance: Ensure your Instagram posts comply with both Instagram’s and Facebook’s commerce policies.

By following these steps, you can effectively set up a shoppable Instagram feed that integrates seamlessly with your Squarespace website, enhancing your e-commerce capabilities and providing an easier way for your followers to purchase products directly from your social media posts.