Why Niching Down Hasn’t Worked and What to do Instead

Interview
Written By Omari Harebin

Spotify | Apple Podcasts | Google Podcasts

You’ve probably heard the advice to “niche down.” But if you’ve ever tried it, you know the frustration—flat results, boxed-in offers, and the nagging sense that you’re leaving potential clients behind.

In this episode, I share why the usual approach to niching fails and what to do instead. You’ll learn how to:

  • Spot the overlap between ROI, profit, and joy in your past client work

  • Identify your “hidden flagship” offer that’s been hiding in plain sight

  • Master the problem your best clients had before they hired you

  • Multiply your demand by focusing on what already works

Whether you’re already inside my 90-Day Intensive or just tuning in from the outside, this episode will help you get clear on where your true demand is—and how to align your business to meet it.

Omari Harebin

Omari Harebin is the founder of SQSPThemes, one of the web’s longest-running independent Squarespace resources. For more than a decade, he’s helped people build and grow on Squarespace. Today, his work is focused on helping independent Squarespace designers build stronger businesses, win better projects, and move upmarket.

https://www.omariharebin.com
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