Lacey vs. Stacey
A tale of two designers
This is a story about two Squarespace designers who have the same skills, same tools, and started at the same place. One is stuck in a cycle that feels random and fragile. The other has built a calm, thriving business that compounds every month. Their names are Lacey and Stacey. And you’re one of them right now.
Grab a coffee, settle in. I’m not here to sell you a dream. I’m here to hold up a mirror. Because once you see the difference between Lacey and Stacey, you won’t be able to unsee it. You’ll recognize yourself in one of these stories. And if you’re ready to change, you’ll know exactly what to do next.
Lacey’s World
Lacey is talented. She can design beautiful sites, customize templates, and make a client’s brand come alive on Squarespace. People compliment her work. Friends tell her she’s “so lucky” to be her own boss. But behind the curtain? She’s running on fumes.
She wakes up each day and checks her inbox, hoping a referral has come through. Some weeks are busy; others are dead quiet. When a lead shows up, she gets excited and spends hours crafting a custom proposal. She sends it off and waits. Often, she never hears back. When she does, it’s usually: “We went with someone cheaper.”
Lacey takes on any project that comes her way, even the ones that drain her energy. She undercharges because she’s scared to lose work. She wants to raise her rates, but every time she tries, she backs down.
She stays up late finishing deliverables because she doesn’t have a streamlined process. She’s constantly reinventing the wheel. She knows her work is good, but she feels like she’s guessing at everything else — pricing, marketing, even her schedule.
Lacey isn’t lazy. She’s hustling hard. But she feels like she’s treading water, never gaining ground. She loves design, but freelancing feels random, fragile, and exhausting.
Stacey’s World
Stacey has the same skills as Lacey. She started in the same spot, with the same tools and doubts. But Stacey’s business looks completely different.
Her mornings are calm. She knows where her next clients are coming from — not because she’s lucky, but because she built a simple system that runs while she works. Her leads come in pre-sold, already familiar with her process and results. The conversations she has aren’t “How much do you charge?” They’re “When can we start?”
Stacey’s proposals are simple. She doesn’t spend hours customizing; she uses a proven template that works. She doesn’t guess at pricing — her packages are clear, her value obvious. Clients respect her process.
She works fewer hours but earns more because her workflow is efficient. She says no to misaligned work without fear. Her projects excite her. Her business supports her life, not the other way around.
When Stacey closes her laptop, she feels proud and energized. Her business is an asset that compounds over time.
The Turning Point
Lacey and Stacey started with the same skills. The only difference is the system Stacey built — a system designed to compound effort instead of reset to zero every month.
For years, I was Lacey. I hustled for scraps, prayed for referrals, and undercharged. Every proposal felt like a coin toss. I worked harder every year but never felt secure. The day I decided to stop operating like Lacey and start thinking like Stacey changed everything. I built systems. I packaged my offers. I created proof that pre-sold my work. My income stabilized. My stress dropped. And I finally had time to grow.
The Choice
You’re one of these two designers right now. And that’s okay. Everyone starts as a Lacey. The question is, do you want to stay there?
This isn’t about being better, smarter, or luckier. It’s about choosing a path. Lacey’s path is full of hustle, guesswork, and random results. Stacey’s path is about strategy, clarity, and compounding wins.
My Double Your Squarespace Business Intensive exists for one reason: to help every Lacey become a Stacey.
What We Build Together
A Simple Pipeline: So you know where next month’s leads are coming from.
Clear Positioning: So the right clients instantly recognize you as the one for them.
Package & Pricing Clarity: No more guessing or custom quoting chaos.
A Proposal Framework: That closes deals without stress.
A Delivery Playbook: That makes projects smoother and more profitable.
A Business That Compounds: Assets, not accidents.
Why This Matters
Money matters, yes. But Stacey’s success isn’t just financial. It’s about freedom — time freedom, creative freedom, and the freedom to choose clients instead of scrambling for them. It’s about building something stable and sustainable, instead of a business that burns you out.
This isn’t a pitch for a magic bullet. There isn’t one. It’s an invitation to step into a new identity as a business owner — not just a freelancer taking orders.
Which One Are You?
Take a moment. Be honest. Are you more Lacey or Stacey right now? There’s no shame in the answer. But if you’re ready to shift into Stacey’s world, this is your path.
Click below. Let’s build your system together.