Sendowl Review: 10 Reasons Why We Love It for Selling Digital Products
If you’ve ever Googled “How do I sell a PDF online?” or asked ChatGPT “What’s the easiest way to sell digital products?”, one of the top answers you’ll find is SendOwl.
I didn’t come across SendOwl because of ads or hype. I discovered it years ago while buying ebooks from PersonalityHacker.com. The checkout was fast, clean, and frictionless — exactly the kind of flow I wanted for my own customers.
In January 2018, after testing the pros and cons between Gumroad and SamCart, SendOwl won. It gave me the right balance of control, simplicity, and cost. Since then, we’ve run over $1M in sales through the platform — and I can confidently say, for digital products, it’s been a game-changer.
Here’s why.
Why We Switched to SendOwl
The short answer: control and conversions.
Squarespace Commerce was fine for physical goods, but when we started building a business around digital products — ebooks, templates, memberships — it quickly felt limiting.
SendOwl gave us:
A checkout experience that matched our brand.
More ways to increase revenue per customer.
Built-in marketing tools that would normally cost extra.
For us, that meant less friction, more sales, and more recurring revenue.
10 Features That Actually Make You More Money
1. Frictionless Checkout → Higher Conversions
When customers don’t have to fight through endless forms, they buy more. SendOwl’s 2-click lightbox checkout skips shipping details and distractions. We saw an immediate bump in completed orders the week we switched.
2. Custom Branding → Professional Trust
Redirects kill trust. SendOwl lets your checkout look and feel like your site. That seamless brand experience keeps customers from second-guessing their purchase.
3. One-Click Upsells → Bigger Orders
After checkout, SendOwl can instantly offer a related product. That one feature alone has added 20%+ to our average order value. It’s like finding money you didn’t know was there.
4. Cart Recovery → Saved Sales
Abandoned carts aren’t lost sales anymore. SendOwl automatically emails people who don’t finish checkout, giving them a nudge back. Those “second chances” put real revenue back in our account.
5. Email Integrations → Long-Term Value
SendOwl plugs right into ConvertKit, Mailchimp, and others. That means every customer gets tagged in your email system, ready for upsells, product launches, and future offers.
6. Affiliate Program → Other People Sell For You
Why hustle alone? SendOwl has built-in affiliate tracking so your customers, fans, and partners can promote your products — without needing another piece of software.
7. Product Bundles → Higher Perceived Value
Bundling makes digital products feel like a “deal.” We’ve packaged templates and guides together and watched average order value climb without extra effort.
8. Memberships & Subscriptions → Recurring Revenue
One-time buyers are fine. Subscribers are better. SendOwl makes it easy to sell memberships or subscriptions so income comes in every month like clockwork.
9. Automatic Product Updates → Better Experience
Digital products evolve. With SendOwl, when you update a file or template, customers get the new version automatically. That builds loyalty and repeat buyers.
10. Content Protection → Peace of Mind
Download limits, expiration dates, and content dripping protect your intellectual property. You can sell with confidence, knowing your work isn’t being passed around for free.
Using this and a Squarespace business plan combined should be under $50/mo - or about the cost of the advanced commerce plan.
How to integrate Sendowl with Squarespace
When you create a product in Sendowl you can use the checkout link to create your own buy buttons and product pages. Again very flexible.
Frequently Asked Questions (FAQs) About SendOwl
How does SendOwl work?
SendOwl is an easy-to-use digital sales platform. When a customer purchases a digital product, SendOwl automatically sends them a secure download link. Beyond delivery, it provides tools for marketing, analytics, upsells, and affiliate management — making it a complete sales solution.
Does SendOwl cost money?
Yes. SendOwl offers several pricing plans ranging from $9 to $39 per month, designed to suit businesses of different sizes and sales volumes.
Can I sell physical products on SendOwl?
Yes. While it’s built for digital products, SendOwl also supports physical product sales.
Are there restrictions on the types of files I can sell?
No. SendOwl supports a wide range of file formats including .doc, .exe, PDF, images, videos, and more.
Where is SendOwl based?
SendOwl was founded in London, UK, and operates globally.
Is SendOwl a payment gateway?
No. SendOwl is not a payment gateway itself. Instead, it integrates seamlessly with Stripe, PayPal, and other popular gateways to handle payment processing.
Does SendOwl have an app?
SendOwl does not have its own standalone app. However, it integrates with Shopify via a dedicated app in the Shopify App Store.
What fees does SendOwl charge?
SendOwl charges a fixed monthly subscription (no percentage cut of your sales). Your chosen payment gateway (Stripe or PayPal) will have its own transaction fees — for example, Stripe charges 2.9% + $0.30 per transaction in the US.
What is the file size limit on SendOwl?
You can upload files up to 1GB directly. For larger files, you can use FTP. To sell multiple files together, SendOwl’s Bundle feature makes it easy.
Final Verdict: Is SendOwl Worth It?
For us, absolutely. After testing Gumroad and SamCart, SendOwl won — and it’s been the backbone of our digital product sales ever since.
We’ve processed over a million dollars in revenue through it since 2018. If your business is built on digital products — ebooks, templates, courses, memberships — SendOwl gives you control, flexibility, and growth features at a fraction of the cost of other platforms.
