What Most Designers Don’t Know About Squarespace Enterprise (But Should)
Beautiful templates? Check.
Easy drag-and-drop editor? Check.
Perfect for small business sites? Sure.
But here’s what almost nobody tells you:
Squarespace has an enterprise platform—and it’s a complete game-changer for clients with bigger needs.
And odds are, you have clients who could (and should) be using it.
This isn’t just a fancier billing plan. This is Squarespace with multi-site management, granular permissions, SSO, enterprise-level security, and scalable systems built for teams, departments, and high-stakes workflows.
If you work with larger organizations, municipalities, schools, or growing brands—this is your primer.
1) Most Designers Still Think Squarespace Is “Just” for Small Sites
That assumption is costing you money.
Yes, Squarespace is fantastic for solopreneurs and small businesses. But that same simplicity and elegance scales. With Squarespace Enterprise, organizations can:
Manage multiple sites from a single dashboard
Control who can edit what (down to pages or sections)
Launch trial sites that never expire
Use Single Sign-On (SSO) with Google, Okta, Microsoft, etc.
Get private onboarding, SEO guidance, design consulting, and a dedicated account manager
This is infrastructure. It’s built for the clients who “outgrew” basic website builders—without dragging them into plugin chaos and server maintenance.
2) Granular Permissions = Less Chaos, More Control
If you’ve ever delivered a site for a school district, city government, or national nonprofit, you know the pain:
Every department wants its own space
Everyone wants a login
No one wants anything to break
With Enterprise, you set role-based access per site (and tightly scoped areas), so Comms can publish news, HR can manage job posts, Facilities can update alerts—without touching design or global settings.
Result: content moves faster, brand stays intact.
Quick mental picture: Snow emergency hits. Comms toggles an alert banner site-wide in seconds—no “hey, can you jump in real quick?” text to you at 7:12 a.m.
3) SSO: Secure Content Without Custom Development
Staff intranet pages. Partner portals. Members-only downloads.
With SSO-protected sites and pages, your client uses the identity system they already trust—no brittle plugin stack, no custom auth build.
Result: friction down, security up.
4) Enterprise = Consistency at Scale
Franchise with 30 locations? University with 18 departments? Nonprofit with recurring campaigns?
Reuse design blueprints
Clone starter templates instantly
Govern everything from one account
You’re not “building another site.” You’re deploying a system—fast, consistent, on brand.
5) Real Support for Real Teams
When it’s mission-critical, waiting in a general support queue won’t cut it. Enterprise includes:
A dedicated account manager
Private training for client teams
Design audits and SEO help
Your clients don’t just get a website—they get a repeatable way to launch initiatives without calling you for every tiny change.
6) Who This Is Perfect For
Not every client needs Enterprise. But these do:
Agencies managing 5+ Squarespace sites
Nonprofits with multiple programs or chapters
Municipalities & school districts with accessibility, governance, and compliance needs
Multi-brand or multi-location companies rolling out product or campaign sites
Any team that’s hit the ceiling of a basic plan and needs security, speed, and control
7) The Two-Minute Fit Test
If a client checks 3+ of these, bring up Enterprise:
Multiple editors need access with guardrails
Department-specific areas or lots of microsites
Staff/partner content that should live behind SSO
Strict brand consistency requirements
Low tolerance for server, plugin, or update headaches
Pressure to launch campaigns fast without dev in the loop
8) “But Our RFP Says WordPress/Drupal…”
Cool. Talk operating model, not logos:
Governance: role-based publishing without risk
Speed: campaign sites in days, not sprints
Reliability: security and uptime handled by the platform
Total cost: less maintenance, fewer emergencies, more shipping
When decision-makers hear “fewer points of failure” and “faster to market,” they listen.
9) You Might Be Sitting on an Opportunity
The next time a client asks for a redesign—or says “managing our sites is a mess”—don’t auto-default to WordPress. Don’t assume Squarespace is off the table.
Educate them. Show what Squarespace Enterprise makes possible. Be the first person to put it on their radar. That’s how you move from “web designer” to strategic partner.
Final Thought
There’s a version of Squarespace most people never see. Once you do, you start seeing possibilities everywhere.
If you want to:
Work with bigger clients
Pitch more ambitious projects
Build scalable systems that pay better and last longer
…stop treating Squarespace like “just a website builder.”
Squarespace Enterprise might be the most powerful tool your studio isn’t using yet.
