Think You Need to Pivot? An Invitation to Think Again

When people think about pivoting, it’s usually to escape.
A bad season.
A dry spell.
A business that’s stopped feeling like them.

The tendency is to think, “I made the leap before—maybe I just need to leap again.”

I know because I’ve been there.

The biggest temptation for me was to exit and cash out completely.

But exploring that option showed me something I might’ve missed otherwise—
the invisible structure beneath everything I’d built.

It had been there the whole time, quietly holding—
even when I wasn’t.

And in that space, I saw the real tension:
between who I was and who I thought I had to be inside it.

Instead of abandoning what I’d built, I started asking:

What if the way forward isn’t a leap—but a return?
What if the guiding question isn’t what’s next, but what’s true?

As I followed that question—and uncovered the value I’d been hiding—
the business stopped feeling like a misrepresentation
and started feeling like a reflection again.

So if you’ve been feeling the need to get out of what you’ve built, ask yourself this:

What if you didn’t need to escape your business to feel at ease?

What if the discomfort wasn’t a signal to run,
but an invitation to go deeper—to solve the kind of problem that expands your capacity
and creates even more value for the people around you?

If you want to explore those answers together,
the Digital Alchemy Lab is now open—for good.

It’s my most accessible offer yet.
The barrier to entry is low.
The return? Priceless.