Unlocking Square Secrets with Paige Brunton
This month is our 8th year business anniversary and we're celebrating with a series called Into the SQSP Metaverse: 33 Portals Through Web Design And Entrepreneurship.
“When you truly understand who it is that you’re trying to serve, then you can just really serve them well and communicate that like, ‘I’m in your head. I know exactly what you’re thinking right now.’”
As a college student with a travel blog, Paige found herself more interested in redesigning her website than blogging about her travels. This hobby turned into a side hustle, building websites for others on Squarespace for a few hundred dollars.
But life took an unexpected turn when Paige met a charming German man and moved to Germany to be with him. Unable to use her degrees due to the language barrier, Paige decided to turn her side hustle into a full-time web design business. With no option to network in person, she turned to blogging to attract clients.
Paige dove into the world of online marketing, posting two blog posts per week on Squarespace, online business, and topics that would interest business owners. Her dedication to blogging paid off, landing her on the first page of Google search results and helping over 500,000 people build their websites in just a few years.
However, Paige soon realized that she had hit a ceiling with her one-on-one client work. Instead of becoming a web design agency, she decided to create an online course to teach others her Squarespace knowledge, design best practices, and SEO strategies. This led to the creation of her two successful courses, Square Secrets and Square Secrets Business.
One of the key lessons Paige shares in her courses is the importance of knowing your ideal client. By understanding their struggles, fears, and pain points, you can better serve them and communicate effectively through your marketing messages.
Paige's story is a testament to the power of the digital world and the opportunities it presents. Her dedication to her craft, her willingness to adapt, and her ability to leverage the knowledge of others have made her a successful online entrepreneur.
As Paige once said, "I wish people would realize what unbelievable things blogging will do for your business because if they did, everyone would be doing it." This quote captures the essence of her story – the power of blogging and online marketing to reach and help countless people.
Another inspiring quote from Paige is, "When you truly understand who it is that you're trying to serve, then you can just really serve them well and communicate that like, 'I'm in your head. I know exactly what you're thinking right now.'" This quote highlights the importance of understanding your target audience and tailoring your messaging to resonate with them.
Paige Brunton's journey in the SQSP Metaverse is a shining example of what can be achieved with determination, passion, and a willingness to embrace the digital world. Her story serves as an inspiration for aspiring entrepreneurs and a reminder that sometimes, taking an unconventional path can lead to incredible success.
