It's never been easier to build an online store. Figuring out how to get people to buy something once they arrive is another matter.
You can spend hours changing product descriptions, rearranging layouts, adjusting prices, and experimenting with promotions. But how do you know which changes are worth making? And more importantly, how do you know whether they actually worked?
That's the problem a new tool called Bridge is trying to solve for Squarespace store owners.
I met Julien Laumonerie, one of the people behind Bridge, at Squarespace Circle Day. He's a Squarespace Circle Gold expert who has teamed up with Lyderic, the founder of Kleemt, to develop a tool focused on improving ecommerce performance.
Their pitch is pretty straightforward: "Squarespace makes it easy to build. Bridge makes it easy to sell."
How Bridge works
Rather than giving you another dashboard full of numbers to interpret, Bridge is designed to analyze your store's performance and recommend specific changes that could help increase sales.
According to the team, Bridge connects to your Squarespace store and examines data from products, orders, reviews, and visitor scrolling behavior. Based on what it finds, Bridge identifies potential improvements, explains why they're worth making, and helps you implement them.
One example on the Bridge website illustrates the concept.
Imagine you have dozens of product pages with positive customer reviews, but most visitors never scroll far enough to see them. Bridge could identify that problem and recommend moving those reviews somewhere more prominent.
The idea is to prioritize improvements based on actual store data rather than guesswork.
Bridge can also make certain changes directly in Squarespace, with your approval, including updating product descriptions, SEO fields, image alt text, tags, and promo-code limits. For improvements it can't implement automatically, it provides instructions showing you exactly what to change.
And importantly, the process doesn't end when you make the change. Bridge is designed to measure the results afterward, comparing performance with pages that weren't changed to help you understand whether the improvement made a difference.
The entire experience is designed to work from within your Squarespace back office.
From building websites to improving businesses
What interests me about Bridge is the problem it addresses.
There's no shortage of tools that help us build better-looking Squarespace websites. Templates, extensions, plugins, and now AI have made design and development increasingly accessible.
But making a website look better isn't necessarily the same as making it perform better.
For Squarespace designers and agencies, that's also an opportunity. Your relationship with a client doesn't have to end when their website launches. Helping them understand what's working, what's not, and where they're leaving money on the table could become an ongoing service.
And while Squarespace already offers analytics, interpreting that information and deciding what to do next still takes time and expertise.
Bridge is attempting to close that gap between understanding how a store is performing and knowing what to do about it.
Bridge opens its private beta November 2
According to the team, Bridge has been running on a real Squarespace store for five months. They've shared some early performance figures, including $9,835 in bundle sales across 38 orders, although these are company-reported results that I haven't independently verified.
The product is also still in development, so its reliability and usefulness across different stores remain to be seen.
Bridge opens its private beta on Monday, November 2, 2026, and registration is available now. Participation is free during the beta, and the team is upfront about the possibility of bugs while they continue developing the product.
Pricing for the eventual paid version hasn't been announced.
If you run an online store on Squarespace, or build ecommerce websites for clients, Bridge might be worth exploring.
