A Way Out of the Comparison Trap
I'm doing a workshop tomorrow on how to spot the market opportunities other designers miss, and I wanted to invite you.
Here's why.
Whenever the topic of scaling comes up - scaling your Squarespace business, for example - most people look around at what others are doing to decide what they should or shouldn't do.
So and so's selling templates... maybe I should too. So and so's selling VIP days... maybe I shouldn't. So and so's selling coaching... maybe I should.
And on and on.
It feels like market research, right? You're looking at pricing, studying the "competition." But really you're just priming yourself for the comparison trap.
Because once you're fixated on what everyone else is doing, your own path gets cloudy. Soon it looks like everyone's doing the same thing.
And over time this drains us and depletes our energy. Energy flows where attention goes.
The good news: there is a way out.
The comparison trap doesn't have to hold you indefinitely. The way out starts with your own self-concept.
Who are YOU?
Better yet, who are you to your most valued clients? What role do you play in their story? And are you naming that role in your own?
Whatever comes after "I AM..." in your mind sets the stage for how the world will receive you.
If you've told yourself "I'm just a Squarespace web designer," you've automatically limited yourself to people who just need a Squarespace website.
And I'm sure you've discovered that doesn't mean the same thing for everyone.
Tomorrow I'm going to walk you through how to flip that pattern recognition engine - it's always active in the back of our mind - and redirect it toward the opportunities hidden inside your client work.
Because I promise you: you are sitting on a gold mine.
You're not new to this, you're true to this. You've been at it for a while and you've created oodles of value.
When you start to see it through the lens where that value is most desired and needed, that's when you experience the shift.
That's when the outside world begins to look different.
No more comparison trap. Just a hungry market that recognizes, desires, and demands the value you already bring.
If you're ready to experience that shift - if you're ready to unearth the value you've been quietly sitting on - I'd love for you to join me tomorrow.
How to Spot the Market Opportunities Other Designers Miss (and Turn Them Into a Gold Mine)
