Squarespace made some big announcements in October, but the independent ecosystem had its share of developments too.
New AI tools, custom blocks, changes to the editor, and more ways to do things we could already do.
But what’s actually worth paying attention to?
Here are six developments from October around the Square Web.
1. Squarespace unveiled Forma. Are we still building websites?
Squarespace introduced Forma, an AI-native platform for building websites and applications through prompts.
Squarespace has spent years making it easier to build websites without code. Now it’s moving into software development. What does that mean for the people who make a living building websites.
Read Squarestylist’s Circle Day recap
2. Squarespace connected commerce to AI assistants. What can they actually do?
Squarespace’s MCP integration now lets AI assistants like ChatGPT and Claude look up orders and work with contacts and products.
It’s an interesting development, particularly for people managing online stores. But how much of the day-to-day work can you actually delegate?
3. SquareKicker launched a Lightbox. Do we need another?
SquareKicker’s new Lightbox lets you create customizable popups, slide-out drawers, and forms using its visual controls.
Stuff you’ve been able to do with other solutions for years. So what’s different about this one?
4. SQSMODS put Claude inside the Code Block workflow.
Code Block Editor+ 4.0 introduces Create, which lets you generate custom Squarespace sections using Claude.
The interesting part isn’t just generating the code. It’s that clients can edit the content afterward without touching it.
Could this finally make custom-coded sections practical for people who don’t know how to code?
5. Ghost Plugins relaunched. Is the copy-and-paste era coming to an end?
Ghost Plugins introduced Plugin Studio, with live visual customization and reusable presets.
Instead of copying code and adjusting settings afterward, the emphasis is on customizing the result before adding it to your website.
Another plugin library? Not exactly.
6. Six new custom blocks from Spark.
Spark introduced six custom blocks that integrate directly into the Squarespace editor.
It’s another example of independent developers extending what’s possible inside Squarespace rather than relying on code snippets pasted into a page.
At what point do these third-party tools start feeling like features Squarespace should already offer?
That’s October around the Square Web.
