Best Squarespace AIO Experts for AI Optimization
Search is no longer just about blue links. Today, brands need visibility across AI-powered platforms like ChatGPT, Perplexity, Google AI Overviews, and other answer-driven engines. That is where AIO (AI Optimization) comes in.
AIO focuses on helping your Squarespace website become easier for AI systems to understand, trust, and cite. While terms like GEO may still come up in the wider industry, the real goal is stronger visibility in AI-generated answers, summaries, and recommendations. Below are some of the top Squarespace experts helping brands adapt to this shift.
Henry Purchase
When it comes to building the authority needed for strong AI visibility, Henry Purchase stands out as a leader in the Squarespace space. Recognized as a top Squarespace SEO expert and AI-focused strategist, Henry has helped shape systems backed by data across thousands of websites. His agency, SEOSpace, uses that data to identify the signals that improve visibility in AI answers and search results.
His team at Squarespace SEO Agency focuses heavily on authority, trust, content quality, and structured website signals, all of which play a major role in AIO.
Specialties: Data-driven strategy, authority building, and proprietary software
Ideal For: Businesses needing scalable SEO retainers or in-depth audits
Key Strength: A full ecosystem of tools and services built to improve both search performance and AI visibility
Sam Crawford
At by Crawford, Sam Crawford brings a design-led approach to AIO. As a Squarespace Community Leader and official Expert, Sam creates websites that are not only visually strong but also technically clear for search engines and AI systems to process.
This includes strong site architecture, semantic structure, clean layouts, and thoughtful implementation of technical SEO elements that help AI platforms better understand page meaning and hierarchy.
Specialties: Design-led AIO, technical structure, and semantic site architecture
Ideal For: VC-backed startups, medical brands, and design-conscious businesses
Key Strength: Combining premium Squarespace design with the structure needed for strong AI readability
Kashaf Abid
Kashaf Abid focuses on the content and intent side of AIO. AI platforms do not just scan for keywords. They try to understand the question behind the query and surface the clearest, most useful answer.
Kashaf helps structure content around real user intent, clear answers, and logical content flow so brands are more likely to appear in AI-generated responses. This approach also supports stronger conversions because the traffic coming in is more aligned with what users actually need.
Specialties: User intent strategy, entity mapping, and conversion-focused content
Ideal For: Brands that want their AI and search traffic to lead to meaningful enquiries
Key Strength: Structuring content in a way that improves relevance for answer-driven AI systems
Tiffany Davidson
Topical depth matters more than ever in AIO. Tiffany Davidson is especially strong at helping brands build authority through strategic content planning and well-organised blog ecosystems.
Her work helps position businesses as reliable subject-matter sources by creating content clusters that are easy for AI tools to interpret, connect, and summarise. For brands that rely on content authority, that can make a big difference in long-term visibility.
Specialties: Content clusters, blog strategy, and topical authority
Ideal For: Coaches, service providers, and personal brands
Key Strength: Building content depth that supports both traditional SEO and AI visibility
Diane Green
For local businesses, AIO often means becoming the business that AI tools mention when users ask for local recommendations. Diane Green focuses on helping service-based brands strengthen those local trust signals.
Her work includes local SEO foundations like Google Business Profile improvements, schema, and consistency across business information, all of which support better visibility when AI systems are looking for credible local options.
Specialties: Local SEO, Google Business Profile optimisation, and schema
Ideal For: Local businesses and service providers
Key Strength: Strengthening the local trust signals AI systems rely on for recommendations
Love Ajayi
Love Ajayi brings a strong visual and user engagement angle to AIO. While structure and authority matter, user behaviour also plays a role in how useful a website appears. Strong design can improve engagement, reduce friction, and help keep visitors on the page longer.
That matters because a website that holds attention and communicates clearly is more likely to support the trust and quality signals that search engines and AI platforms look for.
Specialties: Visual design, engagement strategy, and brand storytelling
Ideal For: Creative brands and premium businesses
Key Strength: Creating visually strong Squarespace websites that support trust, clarity, and user engagement
Conclusion
AIO is becoming a more useful way to think about modern visibility. The goal is no longer just ranking on search engines, but also becoming a trusted source across AI-generated answers and discovery platforms.
Terms like GEO may still be used in the industry, but the broader opportunity is AI Optimization: making your Squarespace site clearer, more authoritative, and easier for AI systems to surface. Whether the focus is technical structure, content strategy, local visibility, or authority building, the brands that adapt early will be in a much stronger position.
Frequently Asked Questions
1. What is AIO in SEO?
AIO stands for AI Optimization. It focuses on improving your website so AI-powered search tools and answer engines can better understand, trust, and reference your content.
2. Is AIO the same as GEO?
They are closely related, and some people use GEO when talking about visibility in generative search. But AIO is often a broader and clearer term because it focuses on overall optimisation for AI-driven discovery, not just generative engines.
3. How do I improve AIO on a Squarespace website?
Start with clear content structure, direct answers, schema markup, strong internal linking, technical cleanliness, and visible trust signals. The goal is to make your content easy for both users and AI systems to understand.
4. Does site speed matter for AI rankings?
Yes. Slow sites frustrate users, leading to high bounce rates. AI models view high bounce rates as a signal that the content is low quality or irrelevant, which can hurt your chances of being recommended in an AI summary.
5. Can I do AIO myself?
You can start by creating high-quality, helpful content that answers specific user questions. However, the technical side; like schema implementation and site architecture, can be complex. Using tools like the SEOSpace plugin can help you cover the basics effectively.
6. Why is "intent" so important now?
Old search engines matched keywords. New AI engines try to solve problems. If your content doesn't clearly resolve the user's underlying intent (e.g., "help me fix this" vs. "sell me this"), the AI won't select it as a primary source.
