Squarespace designer Christy Price has discovered something interesting about her web design business: her less expensive projects earn her considerably more money per hour.
Her custom websites start at $6,500 and take at least 25 hours to complete. That's approximately $260 per hour.
Her template-based websites start at $2,750 and take just five or six hours, including calls and emails. That's roughly $460–$550 per hour.
In a recent video, Christy explains how she arrived at those numbers, what makes the shorter projects possible, and why she's increasingly drawn to this way of working.
From custom websites to Two Day Websites
Christy loves custom design. It's why she became a web designer in the first place.
But even when her custom projects went well, they consumed a considerable amount of time. That made it difficult to focus on marketing, create content, or enjoy a Friday off.
She tried VIP days, which paid well but left her exhausted.
Eventually, she developed a service she calls Two Day Websites.
Instead of designing every website from scratch, she starts with a small selection of templates suited to the clients she serves. Then she adapts the chosen design to the client's content and brand.
But the templates are only part of what makes the service work.
Christy has developed a repeatable process that extends from the initial client inquiry through the finished website. In her video, she explains how that system keeps her projects within five or six hours.
She also addresses a question many designers have: Will clients really pay thousands of dollars for a template-based website?
Christy says her clients do, and she explains why the experience of purchasing a template buildout can actually make the decision easier.
Interestingly, she hasn't abandoned custom websites. She still offers them and believes there's a place for both services.
The difference is that she's found a way to deliver valuable work without every project requiring weeks of her attention.
For designers looking to increase their earnings without taking on more projects or working longer hours, Christy's experience is worth exploring.
Learn more from Christy Price
Christy has also developed the Two Day Website System, which packages the process behind her template buildouts for other designers.
It includes the systems she uses to structure her offer, manage client communication, collect content, and deliver websites efficiently.
If her approach sounds interesting, you can learn directly from her.
