What’s worth knowing in the Squarespace world.
For designers, developers, and people building businesses around Squarespace.
Squarespace Blogging: A Comprehensive Guide
Written by: Travis Vance | Owner of Coyote Moon
Blogging remains a fundamental tool for personal branding, content marketing, and knowledge sharing. Squarespace, the best website builder for bloggers, offers an extensive blogging platform that caters to both beginners and seasoned bloggers alike. In this comprehensive guide, we'll dive into the benefits that Squarespace brings to bloggers. From its intuitive built-in SEO tools to customizable display options and advanced content creation capabilities, Squarespace empowers bloggers to create an engaging ecosystem for their readers.
1. Leveraging Squarespace's Built-in Tag, Category, and Search Filters
Bloggers understand that effective content organization is vital for a great user experience. Squarespace simplifies content organization with its robust tagging and categorization features. These tools empower bloggers to create a logical and easily navigable structure for their posts, making it a breeze for readers to find relevant content.
Blog post tags and categories:The tagging and categorization system in Squarespace allows bloggers to classify their posts into topics or themes. This categorization is displayed prominently on your blog, making it easy for visitors to explore related content.
Squarespace search block: Additionally, Squarespace's search filter feature further enhances user experience, allowing your readers to search for specific topics or keywords, significantly improving the accessibility and usability of your blog.
For example, imagine you run a cooking blog. With Squarespace's built-in tagging and categorization features, you can neatly organize your recipes into categories like "Appetizers," "Desserts," or "Healthy Eating." When a reader visits your blog, they can easily navigate to the section that interests them the most, enhancing their overall experience.
2. Built-in Squarespace's SEO Tools:
Optimizing your blog for search engines is crucial to attract organic traffic. Squarespace understands the pivotal role of SEO and offers an impressive suite of SEO tools that empower bloggers to optimize their posts with precision.
SEO customization options: one of the standout features of Squarespace is its user-friendly SEO customization options. Bloggers can effortlessly customize critical elements of each blog post, including:
Thumbnail images
Blog post excerpts
Blog post URLs
SEO titles
SEO descriptions
Social sharing images
This level of control enables you to tailor your content to match the search intent of your target audience, ultimately improving your blog's search engine visibility.
Social sharing: Squarespace simplifies the process of integrating your blog with popular social media platforms like Facebook, Twitter, and Google Search Console. By doing so, you can widen your reach and engage your audience more effectively. Sharing your blog posts on these platforms becomes a seamless part of your content strategy, increasing the chances of your content going viral and attracting even more visitors to your blog.
3. Squarespace Posting Options:
A flexible posting schedule is essential for bloggers to maintain consistency and keep their audience engaged. Squarespace's versatile posting options give you full control over your publishing schedule.
Create a blog post draft: write your blog post content and save it as a draft for future use.
Blog post needs review: maybe you have a large content team that needs to sign off on your blog post before it goes live.
Schedule a blog post: set a specific date and time for your blog post to publish to the web. Squarespace makes it effortless to ensure your content is released precisely when you want it to be.
This flexibility is especially useful for bloggers with busy schedules or those who want to maintain a regular posting cadence. You can batch-create content when you have the time and schedule it to be published at optimal times, ensuring that your blog remains fresh and engaging for your readers.
4. Blog Page Display Options:
The visual presentation of your blog plays a large role in capturing your audience's attention. Squarespace understands this and offers a wide range of diverse display options, allowing you to craft a blog layout that aligns perfectly with your brand's identity and your readers' preferences. You can choose from various blog page layouts, including:
Basic grid layouts
Side-by-side blogs
Single-column designs
Masonry layouts
Alternating side-by-side blogs
Each layout offers unique visual appeal, making it easy to find one that resonates with your content and audience.
Fine-tuning the details is where Squarespace truly shines. You can adjust the number of columns, image placement, text alignment, excerpt visibility, and more to create a visually captivating blog layout. For instance, if you run a photography blog, you might prefer a masonry layout that showcases your images in a stunning grid format, allowing your readers to appreciate your work in all its glory.
5. Tailoring Blog Post Display Options:
Each individual blog post is an opportunity to engage your readers and leave a lasting impression. Squarespace allows you to tailor each post to perfection by offering various display options to match your brand's style and the preferences of your audience.
Customize the content width
Set the text alignment
Adjust the meta content positioning (above or below the title)
Show/hide categories, publish dates, author names, and author profiles based on your blog's unique needs.
These customization options are invaluable for bloggers who want to create a cohesive and immersive reading experience. Whether your blog focuses on tech tutorials, travel stories, or fashion tips, Squarespace's flexibility ensures your content is presented exactly how you envision it.
6. Building Captivating Blog Posts:
Creating compelling blog posts is at the heart of successful blogging. Squarespace offers an extensive range of content blocks that help you craft captivating and informative posts. Here is a list of useful content blocks for your blog posts:
Text block
Image block
Button block: calls-to-action
Gallery block: display a gallery of images related to your blog post
Video block
Form block: collect feedback or comments on your blog post
Newsletter block: allow your readers to sign up for your newsletter
Social links block: allow your readers to connect with you on social media
Product block: pull in products from your online store to sell through your blog post
Squarespace provides the tools you need to bring your ideas to life. Imagine you're a travel blogger sharing your adventures around the world. With Squarespace's content blocks, you can seamlessly integrate stunning photo galleries and even embed videos to provide your readers with an immersive travel experience. Adding interactive forms allows your audience to engage with you directly, perhaps by asking questions or sharing their own travel stories.
7. Enhancing the Reader's Experience:
Creating an exceptional reader experience is key to building a loyal audience. Squarespace offers many interactive features to engage with your audience. But there are customizations you can add to take your blog to the next level:
Reading Time Calculation: Squarespace allows you to insert code that calculates estimated reading time based on word or character count. This feature gives your readers an idea of how long it will take to consume your content, helping them plan their reading accordingly.
Social Share Buttons: You can easily incorporate social media share buttons using embed codes from platforms like ElfSight. This enables your readers to share your content with their networks, increasing your blog's reach and potentially attracting new visitors.
Table of Contents: Squarespace supports the inclusion of a table of contents using code snippets from services like Adlytic Marketing. A table of contents makes it easier for readers to navigate longer posts, quickly finding the sections that interest them the most.
Related Articles: Keeping your readers engaged is essential. Squarespace offers built-in summary blocks that allow you to display related articles at
8. Creating a Standardized Blog Template:
Consistency is key to building a strong brand and a loyal readership. Squarespace makes it easy to create a standardized blog template that you can use for every new post. This template ensures that your blog maintains a cohesive look and feel, making it instantly recognizable to your audience. In your standardized template, you can include elements such as:
"Related Posts" summary blocks: to encourage further exploration of your content.
Newsletter block: allows your readers to subscribe to your updates, ensuring you can reach them with new content and updates.
Button blocks: consistent call-to-action sections at the end of each post can guide your readers to take desired actions, such as signing up for your services or purchasing your products.
Conclusion:
Squarespace offers a comprehensive and user-friendly platform for bloggers to build, customize, and optimize their blogs. With its built-in SEO tools, flexible display options, and a wide range of content blocks, Squarespace empowers bloggers to create engaging and visually appealing content that resonates with their audience.
By utilizing the full suite of Squarespace's blogging features, you can improve your online presence, drive more traffic to your website, and ultimately boost your chances of ranking on page one in Google search results.
So, whether you're a seasoned blogger looking to revamp your website or a newbie, Squarespace is your ideal partner for publishing your content online. Your path to successful blogging begins here, with Squarespace.
Travis Vance is the owner and lead designer at Coyote Moon, a Squarespace web design studio. After working as a Squarespace employee for 7 years, he’s taking his in-depth knowledge on the inner workings of the Squarespace platform to help business owners of all sizes reach their full potential online.
Squarespace Font Guide: How to Change Fonts, Colors, and Sizes
Squarespace makes it easy to customize your site’s fonts, colors, and text sizes using the Site Styles panel.
Here’s how to do it step by step.
Step 1: Open the Site Styles Panel
This is where you’ll make all design changes.
How to access Site Styles:
Go to your website editor (log in and click on your site).
Click the Paintbrush icon (top-right corner of the editor).
OR, go to Design > Site Styles from the main menu.
This opens the Site Styles Panel, where you can adjust Fonts, Colors, and other design settings.
Step 2: Change Fonts
You can either pick a font pack (pre-designed styles) or choose fonts manually.
Option 1: Use a Font Pack (Quick & Easy)
Click Fonts in the Site Styles panel.
Click "Switch Font Pack" (you’ll see different font combinations).
Pick the one you like – it automatically applies to headings, paragraphs, and more.
Click Save when happy with your selection.
Option 2: Customize Fonts Manually
Go to Site Styles > Fonts
Click on the text type you want to change (Headings, Paragraphs, Buttons, etc.)
Click the font name to open the font selector.
Browse or search for a font (Squarespace supports 1,600+ fonts from Google & Adobe).
Click on a font to apply it.
Save your changes.
💡 Pro Tip: You can set different fonts for Headings (H1, H2, H3, etc.) and Paragraphs (P1, P2, P3).
Squarespace supports web fonts from Google and Adobe. Google Fonts has over 1,000 different fonts on offer, of which Squarespace supports around 600. Adobe Fonts has 2,300 different fonts in their library, of which Squarespace offers 1,000 of them. Why the limitation? I’m not sure. It may be that they offer full access and Squarespace simply hasn’t updated the numbers they mention as supported since there were lower numbers of fonts in the libraries.
It’s worth mentioning that, because Google and Adobe are third-party companies, sometimes they change their service without warning. They can remove fonts, regardless of how many people are using them. When this happens, the font will still work for your site, but if you choose to change away from the font, you won’t be able to change back if you decide you don’t like the new one. Thankfully, there are thousands of fonts available, and a lot of them look similar enough to one another that you can probably find an adequate replacement. That’s if you’re in this specific situation which is unlikely to happen.
If you know a specific font you want to use, you can search for it by name. If you don’t know the name of a font, you can browse through available fonts to find one you like.
Squarespace doesn’t offer unfettered access to all fonts right away. They highlight a handful of fonts to give you options first. These options include a handful of popular fonts, as well as any fonts you’ve chosen to use recently or added to your site in other places.
Click here to learn how to add custom fonts to your Squarespace 7.1 site
Step 3: Adjust Font Size & Text Styles
After choosing fonts, you may want to tweak size, boldness, or spacing.
How to change font sizes:
Open Site Styles > Fonts
Click on the text type you want to adjust (Headings, Paragraphs, etc.)
Look for the Size slider and drag it to increase or decrease text size.
Adjust other settings if needed:
Font Weight (Normal, Bold, Extra Bold, etc.)
Line Height (Space between lines)
Letter Spacing (Adjust the space between letters)
Text Transform (Uppercase, lowercase, or capitalized styling)
Click Save when done.
💡 Tip: Always preview your changes on mobile and desktop to make sure it looks good.
Adjusting Site Colors
As of Squarespace 7.1, you no longer have to deal with colors on an individual basis, picking specific elements and coloring them and hoping everything looks good and is consistent across different kinds of pages. Instead, you pick color themes, which are color palettes that work together and color different elements of your site across the board. While it might seem less flexible, it’s just as customizable as before, just differently.
Step 4: Change Site Colors
Squarespace 7.1+ uses a Color Palette system to ensure consistent styling across the entire site.
How to change your site’s colors:
Open Site Styles > Colors
Click Edit Palette
Choose your color scheme:
Use a Preset Palette (ready-made color sets).
Extract colors from an image (upload an image, and Squarespace will generate colors from it).
Pick a main color and let Squarespace create a matching palette.
Manually select colors using the color picker (if you have specific brand colors).
Save your palette – this updates colors across your site.
Step 5: Change Colors for Specific Sections
Each section on your website has a Color Theme (Light, Dark, Bright, etc.). You can customize them!
How to change a section’s colors:
While editing a page, hover over a section and click "Edit Section".
Click the Colors tab in the section settings.
Choose a Color Theme (Squarespace will apply your palette’s matching colors).
Save your changes.
💡 Need more control? You can edit specific colors within a Color Theme:
Open Site Styles > Colors
Click on a Color Theme (like "Bright 2" or "Dark 1").
Adjust specific elements (Background, Text, Buttons, etc.).
Save – all sections using that theme will update.
Adjustments in 7.0
Everything I’ve written above is for Squarespace 7.1. I figured that, since it’s the newest version and a lot of people are still shifting over and learning how it works, it’s where most of the common questions come up.
For 7.0 sites, everything is more complicated, but also, most people already know how to do it. Since 7.0 has been the default for years, it’s more institutionalized as knowledge in how to customize a site. Still, it might be worth covering in brief.
Changing fonts in 7.0 depends on the theme you’re using, which fonts it supports, and the process you use to choose them. Pick a page template you want to edit, click on Design, choose Styles, and all of your font options are right there.
Choosing a specific font works in much the same way, but is on a per-element basis on each page type. If you want to change how your body paragraph text appears across different pages on your site, you’ll need to change the font on each page type. You can still use the same sort of font-family drop-down menu to look up fonts by name or even run a search for them (if you know what font you want to use).
You can also choose to use the custom fonts option to add an Adobe font that Squarespace doesn’t support by default. If you choose to do this, be aware that some of the configurations in Squarespace, like transforms, might not work right on it and you may need to use custom CSS to do what you want. That said, with the sheer range of font options available to you, I don’t often find people wanting to use CSS just to add a different font outside of extreme, limited, and custom circumstances. If you want to explore CSS values, Mozilla wrote a great guide on the subject.
To add a custom font, it has to be an Adobe font (Google fonts don’t work) and you have to use the custom fonts section to do it. Instructions can be found on this page. Essentially, you need to have a subscription to the Adobe Creative Cloud and link that account with Squarespace. You can then choose a custom selection of Adobe fonts, which will replace the fonts accessible to you in your existing site styles. Be careful if you use these for other purposes on your site; you don’t want to overwrite the fonts you use.
Tweaks to the text can also be added from this menu.
Font Size: changing the size of the font element on the page.
Light Height: changing the space between lines, vertically. Beware of using 0em, it can cause text to overlap.
Letter Spacing: the spacing between letters. This is similar to Kerning, but not quite the same concept.
Text Transform: choosing whether your text can be capitalized as you type it, or if it’s by default all caps, no caps, or traditional capitalization.
Text Decoration: adding elements to text, such as overlines, underlines, or strikethroughs.
Text Alignment: left, right, or center alignment for your text.
This isn’t quite the same selection of options, but it’s close.
Changing colors for your site works pretty much the same way on 7.0 as it does on 7.1. The main difference is that you choose colors on a per-page basis rather than a per-site basis. Thus, if you want to change colors across your whole site, you need to make the color adjustment on each page. You can read about the individual color adjustments you can make, and how to make them, here.
Overall, Squarespace 7.1 has done a lot to streamline and remove the finicky little repetition that was inherent in the font and color customization systems. It’s all part of streamlining their themes, going from individual theme families to one centralized theme with variations and modular adjustments. It’s an adjustment, to be sure, but this simplification is welcome.
Recap (Quick Cheatsheet)
✅ Change Fonts:
Go to Site Styles > Fonts, choose a Font Pack OR select fonts manually.
✅ Adjust Font Size & Style:
In Site Styles > Fonts, use the Size slider & tweak weight, spacing, and style.
✅ Change Colors (Site-Wide):
Go to Site Styles > Colors, edit your Color Palette, and save.
✅ Change Colors (Per Section):
Click Edit Section > Colors to switch between Light, Dark, Bright themes.
Final Tips
Preview changes on desktop & mobile before saving.
Use Font Packs & Preset Colors for quick styling.
Customize individual sections if you want unique looks for different areas.
Your Guide to Hiring the Best Squarespace Website Designer for Your Project
What to expect, where to look, and how to find the right fit for your project
Squarespace is a fantastic platform for building your own website—but sometimes, DIY isn’t the best use of your time (or energy).
Whether you’re launching a new business, refreshing an outdated site, or just want a polished, professional design, hiring a Squarespace website designer can make all the difference.
If you’ve ever asked:
“Can someone build my Squarespace website for me?”
“Where do I find a good Squarespace designer?”
“How much does a Squarespace website cost?”
…this guide is for you.
Can Squarespace Build My Website for Me?
Not directly. Squarespace is designed as a DIY website builder, but they don’t offer in-house design services. To get a custom site without doing it yourself, you’ll need to hire a Squarespace designer or developer.
What exactly does a Squarespace designer do?
A Squarespace designer is a web professional who specializes in building, customizing, and optimizing websites using the Squarespace platform.
Here’s what they bring to the table:
Custom Design – Beyond templates: brand-aligned layouts, typography, and visuals.
User Experience (UX) – Intuitive navigation, mobile responsiveness, and clean flow.
Conversion Strategy – Smart placement of CTAs, lead capture tools, and booking integrations.
Technical Help – Styling, code tweaks, SEO setup, integrations, and more.
Ongoing Support – Site updates, edits, and consulting to help you grow long-term.
Hiring a pro saves you time, stress, and often money in the long run.
But isn't Squarespace supposed to be easy? Why hire a pro?
Good question! Squarespace is beginner-friendly, but…
You have better things to do than drag and drop blocks for hours.
Templates look the same. A designer helps your brand stand out.
They know the platform inside out—and can bend it further than most people realize.
So how do you find the designer that’s right for you?
There are a lot of Squarespace freelancers and agencies out there. Finding the right one comes down to three things:
1. Know What You Need
Are you looking for:
A designer (visual, layout, brand styling)?
A developer (custom code, advanced features)?
Some pros do both, but many specialize—so clarify your needs upfront.
2. Use This Checklist
Here’s what to look for:
Portfolio Fit – Does their work align with your style?
Squarespace Mastery – Look for platform-specific experience (not just general web design).
Clear Communication – They should listen well, explain clearly, and respect timelines.
Transparent Pricing – Ask about packages, hourly rates, and what’s included.
Client Reviews – Testimonials reveal a lot about the working relationship.
Where to Find Squarespace Designers
1. Squarespace Marketplace
The official expert directory: vetted pros with verified experience.
➡️ Search the directory here
2. Upwork
Find freelance Squarespace designers and developers of all experience levels.
Best for: Custom builds, ongoing support, and niche expertise.
Tip: Use filters to narrow by rating, location, and skillset.
3. Fiverr
Budget-friendly gigs and fast turnaround options.
Best for: Quick edits, small projects, or starter websites.
Tip: Choose based on reviews and real portfolio examples.
4. Facebook Groups
Try communities like:
Squarespace Circle Community
These are full of freelancers, designers, and folks who’ve hired them
💸 How Much Does a Squarespace Website Cost?
It depends. But here’s a general breakdown:
| Project Type | Price Range (USD) |
|---|---|
| Quick edits or tweaks | $50 – $300 |
| Basic site (1–3 pages) | $500 – $1,000 |
| Full custom design | $1,500 – $5,000+ |
| Ongoing support / consulting | $75 – $150/hr |
Factors that affect cost:
Number of pages
E-commerce setup
Custom features or code
Whether you provide content upfront
Designer’s experience + location
⏱️ How Long Does It Take to Build a Squarespace Site?
It can be done in a day… or take up to 8 weeks, depending on the scope.
Fast-track options: Some designers offer VIP Days or 1-day build packages.
Workshops: I personally offer a 1-day workshop where you can build your own site with guidance.
Full custom projects: Usually take 3–8 weeks (longer if content or feedback is delayed).
Pro tip: Projects move faster when you provide content (images, copy, logos) early.
✋ Final Tips Before You Hire
Don’t just go by price. The cheapest option can cost you more in fixes later.
Ask questions about process, timelines, revisions, and support.
Make sure your goals are clear—and that your designer understands them.
👋 Need a Recommendation?
If you’re looking for a Squarespace expert and not sure where to start, feel free to reach out here.
Tell me a little about your project, and I’ll help point you in the right direction.
🔎 TL;DR – FAQs
Can someone build my Squarespace website for me?
Yes—but it won’t be Squarespace itself. You’ll hire a freelancer or agency that specializes in it.
How do I find a good Squarespace designer?
Use the official marketplace, freelance sites like Upwork, or communities like Square Design Guild and Facebook groups.
How much does it cost?
Anywhere from $500 to $5,000+, depending on your needs.
How long does it take?
1 day to 8 weeks—depends on project complexity, content, and collaboration.