How to track email conversions in Google Analytics

Google-Analytics-Screenshot

Here's how to set this up.

1. Under account integrations, make sure Google Analytics is connected - https://us16.admin.mailchimp.com/account/integrations/

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2. When you send a campaign - scroll down to the Settings and tracking and make sure Link tracking is on and set the campaign name.

mailchimp-setup.png

Now you'll be able to track conversions based on the campaigns. :)