How To Improve Conversions With POWr Plugins
You’ve overcome the first hurdle of getting people to visit your site, but once they’re there how do you ensure that they stay, engage and convert? Achieving this is sometimes easier said than done, particularly considering that a recent study showed that only about 22% of businesses are satisfied with their conversion rates. Coupled with the fact that attention spans have decreased to less than that of a goldfish it’s even more important to make your website eye-catching, easy-to-understand and use simple call-to-actions.
Here are five easy ways you can start to get more conversions on your site by with POWr plugins.
Showcase your products
It may seem obvious, but if you’re selling something you want to make sure that your products are easy to find, visually well-represented and appealing to your customers. It’s not simply a case of listing your products though, you’ll need to think about how best to list them. For example, you may want to list your most popular or best-selling items first. Ensuring that your product copy is attractive is equally important, as are high-quality images. You’ll also want to test different call-to-action button text and colors. There has been much debate on which colors work best, but the key is to test and find what works best for you. One plugin that makes this simple and effective is eCommerce. This allows you to add images, pricing, product information and other details such as sizing options all in one neat product listing. You can also connect to PayPal, allow customers to pay via credit card or even accept offline payments. Any time an order is placed you’ll be notified by email and you’ll have access to a sales dashboard that gives you a complete overview of orders made, so you’re always on top of things.
Building a sense of community around your business is very important in terms of bringing more people to your site. In fact, 82% of small business owners use social media sites to help grow their business and this helps in numerous areas: customer service, marketing, brand recognition and it can boost your SEO rankings. The key is to make your social media accounts accessible and prominent where appropriate on your site so that users can connect with you on all platforms. Social Feed allows you to connect to your social accounts and display them on your site in an eye-catching gallery. You can even enable sharing directly from your website so that if your site visitors like something they see, they can share it without needing to go to another platform. Another option is to add social media icons to the footer of your page, for example, to allow quick access to your social accounts. Given that 81% of the US population has a social media profile, it’s an opportunity not to be missed.
Create a sense of urgency
Many conversions are lost due to a lack of any sense of urgency when making a purchase or taking up an offer online. Creating a sense of urgency on your website is one of the most effective ways of driving clicks or sales (depending on what you want your customer to do). A strong call-to-action is key, button text color can make a difference, but urgency causes us to act quickly and suspend deliberate thought. This is achieved by crafting targeted messages and limited time offers that drive more clicks to your ‘Buy Now’ or call-to-action button. Displaying your offer is easy with POWr Countdown Timer. This powerful plugin can be customized to fit in with the design of your site and you can decide what happens when your countdown ends, such as displaying a message or link to another page on your website. For even greater power, consider combining it with a popup that displays a special promotion for users if they show exit intent in order to keep them on your site.G
Make it visually appealing
Articles with images get 94% more views, so it’s no secret that visual engagement is an important factor in keeping visitors on your site and getting them to convert. Successful ways of doing this include using moving slideshows or Pinterest-style galleries where you can mix the content and customize the layout, sizing and other properties. When you consider that video content makes up 74% of internet traffic, using mixed media (videos and images) where possible is extremely beneficial to keeping your site visitors engaged.
Make yourself reachable
In today’s internet age, web and mobile have become the first point of contact between customers and businesses. With the current immediacy of data, the expectation is that we’re able to find out what we need online within seconds. If we can’t, there’s a block and it leads to site abandonment. Making sure that you’re reachable for your customers is paramount and this can be achieved in several ways. For example, a contact form on your site gives users a simple way to contact you, without having to switch to email or try to find you elsewhere. If you want visitors to reach you in real time you could connect with them directly from your site using Facebook Chat. In fact, is one of the most effective ways of boosting customer satisfaction compared to other communication channels as it allows for more personal interactions. Another great way of allowing customers to engage with your business (and each other) is by allowing comments on your site. This continues to build the sense of community you can achieve with social media, but also provides a forum directly on your site, helping you to improve satisfaction and drive conversions with positive feedback.
With these tips in mind you can begin taking your first steps in optimizing your site to keep your visitors engaged, happy and converting. You don’t necessarily need to do it all, but the key is to try, test and see what works best for you and your business.
This guest post was written by Emilie Murphy who manages Product Marketing at POWr.io.
POWr brings you all the tools you need for effortless business growth, all in one place. With over 50 website plugins available that are easy-to-use and customizable, you’ll find everything you need to boost conversions, engage and support customers, grow your following and collect information.